News

ADA IS NOW ‘CO-SELL’ APPROVED.

BGC Engineering, with The Ada Platform™ (Ada), has become a Microsoft ‘Co-Sell Ready’ partner. This achievement allows BGC to take advantage of global sales and marketing efforts towards Microsoft’s substantial customer base in the areas of energy, infrastructure and transportation. This will allow us to drive international sales of Ada software and services.

Ada is an Azure cloud-based solution to bring the data that engineers are already using into the three-dimensional world via Microsoft’s HoloLens mixed reality headset. With Ada, engineers can design, share and collaborate on their complex projects using 3D holograms.

As a member of the ‘Co-Sell Ready’ program, BGC can pursue commercial opportunities in conjunction with Microsoft’s top-notch sales and marketing teams. Our go-to-market activities will include sales initiatives that combine the Ada software with the power of the Azure cloud, and the unparalleled collaborative features of the HoloLens. BGC will also benefit from Microsoft’s marketing assets, campaign content and global sales expertise.

We are excited to add another sales channel for Ada via our co-sell relationship with Microsoft. This will help us expand our sales by extending our customer reach and marketing capabilities, leading to new revenue opportunities.

BGC’s Innovation Team Lead Gerald Magnusson said: “Achieving ‘Co-Sell Ready’ status brings us closer to our goal of changing the state of practice in applied earth science engineering. Our strategy involves the direct sales of our software, as well as services in building 3D holographic visualizations for our clients. This relationship with Microsoft will significantly improve our market exposure and revenue potential. We are particularly gratified by the enthusiastic praise our solution has received by Microsoft team members.

Ada was created to respond to the opportunity for better tools in 3D engineering visualization as a scalable, data driven solution. By providing a tool that engineers can use to quickly and easily create holographic digital twins of their projects, we have reduced the turn-around time to build compelling presentations from weeks to minutes.

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